Developers around the world are able to bring even more intelligent experiences into their apps by tapping into Apple’s Foundation Models framework.

https://www.apple.com/newsroom/2025/09/apples-foundation-models-framework-unlocks-new-intelligent-app-experiences/

From a horror-comedy in Tamil to a magical romance in Malayalam, MAMI Select filmmakers are redefining cinema with iPhone 16 Pro Max.

https://www.apple.com/newsroom/2025/04/meet-four-emerging-filmmakers-bending-cultural-and-creative-lines-with-iphone-16-pro-max/

Deep Field is a new immersive works created by celebrated Australian artists and creative technologists Tin&Ed.

https://www.apple.com/newsroom/2023/07/new-immersive-ar-experience-brings-student-creativity-to-life/